Our Sales & Marketing team is all about defining and aligning vision with our business partners, working in a collaborative approach to achieve the best possible result for the property. We begin with a comprehensive review of the details around a property—location, competitors, unique conditions, gauging the business climate, digging deep to find additional demand generators and opportunities for the property.

The team works closely with our marketing executives, mining the data, analyzing the angles, and selecting the right mix of options that will satisfy both the top and bottom line. This includes embracing technology to expand seamless staff/guest communications, leveraging the power of guest reviews across major channels for personal engagement opportunities as well as overall guest relations.

Applying deep analytics to real-time data to enable educated decision-making and forecasting is crucial to successful revenue management—and this capability rests firmly in our wheelhouse. It’s all about precision timing, essentially making a series of “right” decisions that, when executed properly, mean that what’s left is maximum profit.

We understand how the complex chemistry that connects the right room, the right client, the right time, the right price, and the right channel, all combines to reduce a property’s fixed fees to create the right cost efficiency model. Our partners’ profit margins confirm that, by taking revenue management to a new level, this is where we do our best work.

A full-service, dedicated team captures the metrics and processes driving the financial efficiency of our partners. The team takes a hands-on approach, delving deep into each property’s financial activity to analyze strengths and patterns, flag weaknesses and anomalies, and isolate any red ink to help partners better manage the property and enhance profitability.

Uncommonly motivated and dedicated hospitality industry professionals are central to our partners’ success, as well as our own. It’s the job of our Human Resources (HR) Division to maintain a corporate culture that supports people assets. Cultivating happy, repeat guests requires a specialized skill set, so we invest heavily in comprehensive service excellence training for our partners’ employees, as well as continuous education programs.

We help our partners strengthen employee retention throughout their organization and foster a growth-centric environment where they readily recognize potential, reward standout performance, and promote obvious talent. Our commitment to transparency and clear communication with an open-door, open-phone policy and easy access to senior leadership enables corporate HR to cooperatively manage every phase on the people operations continuum. From recruitment and staff relations to compliance, training, and development, corporate HR helps our partners ensure their valued employees remain as happy and well cared for as their guests.

Information technology (IT) never stands still—and property management software has evolved from a tool to tame front desk tasks into a comprehensive business intelligence system that is integral to myriad operations for property managers and guests alike. Ensuring that AD1 Global’s technology remains world-class requires an IT team well steeped in technical knowledge and well versed in the latest industry developments to keep our cutting-edge systems running swiftly and our data safe from compromise.

Our IT team members amplify traditional classroom instruction with industry conferences, group training, and other educational opportunities. They’re poised to harness the power of revolutionary technology—artificial intelligence, application programming interfaces, cloud computing, etc.—to reduce costs, enhance operational efficiency, and improve guest service systems for an enhanced, deeply personal customer experience. Like the technology it manages, our IT team is agile, pivoting quickly to tailor the guest experience in response to current conditions. Post COVID-19, with guests listing safety as their top concern, the team has leveraged our systems to highlight all of our properties’ COVID-intensive cleaning procedures and safety-first culture.